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Tag Yourself
Wed, 2011-03-16 18:22 — blueonion
What if you could stretch the constraints and boundaries of every single advertising media channel? Well I present to you, Microsoft ® Tag Reader. What exactly is Microsoft ® Tag Reader? Watch the video below to wrap your head around this innovative idea!
APPLYING IT TO YOUR BUSINESS
TV:
Extend the messaging of your commercial by applying a tag. Maybe the Tag is linked to a contact forum or YouTube video.
Extend the messaging of your commercial by applying a tag. Maybe the Tag is linked to a contact forum or YouTube video.
Print:
Every business card has the basic standard information. What if you could attach a Tag, which links to an online video, explaining a little bit about who you are? Your business card has transitioned from informational piece to personality piece.
Every business card has the basic standard information. What if you could attach a Tag, which links to an online video, explaining a little bit about who you are? Your business card has transitioned from informational piece to personality piece.
Out-Of-Home:
Bring your bus bench to life by implementing a Tag, which sends people to an online photo upload forum/contest entry. The upload forum message could read, “Upload your most interesting picture using our bench to win a $100 gift card.” It creates buzz and engages those passing by!
Bring your bus bench to life by implementing a Tag, which sends people to an online photo upload forum/contest entry. The upload forum message could read, “Upload your most interesting picture using our bench to win a $100 gift card.” It creates buzz and engages those passing by!
Branded Merchandise:
Apply a “don’t drink and drive” message to bottle openers with a Tag. This message can be displayed via a YouTube video! The possibilities are endless with this channel!
Apply a “don’t drink and drive” message to bottle openers with a Tag. This message can be displayed via a YouTube video! The possibilities are endless with this channel!
POSSIBLE PROBLEMS
Adoption Of Brands: There are a number of other companies with similar tag or code applications. That being said, Microsoft ® is a recognized brand with an efficient track record. Hopefully, they become the most popular Tag application that consumers utilize.
Complexity/Frustration: Technically-adverse generations may get frustrated if the brand is to complex. On the other hand, when companies utilize innovative tools, they tend to build credibility among the younger generation.
FOOD FOR THOUGHT
Technology is moving at a rapid rate. If you’re not ahead of your consumer and competition, you’re behind them; there is no time for in between. If nothing else, utilizing progressive tools brands your company as innovative and cool. DIGG these concepts, people!
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