Customers need to like you when they find you.
If they can't find you,they can't possibly like you.
trained, targeted
talented

blue onion media team has been around since 1979. Placing over $40 million nationally in 125+ media markets, blue onion media team is a group of well-trained, seasoned professionals, totally dedicated to developing strong partnerships with our clients and with our media suppliers.

The more seasoned team members spend a great deal of time mentoring our up-and-comers, while the up-and-comers give us a daily infusion of energy, new ideas and reminders of why we LOVE this business.

Eileen Weinert - VP Media & Strategy

Eileen Weinert brings over 30 years of media and management experience to blue onion media team. She is responsible for management supervision and strategic leadership to ensure that your media programs are smart and innovative.

Prior to blue onion media team, Eileen joined Dallas-based Gleason Calise in 1994 as Executive Vice President and Director of Client Services. While there, she formed a wholly owned subsidiary called MediaWise, which grew to $25 million in billings in less than two years. She previously spent nine years as Senior Vice President of Media That Works (now Empower MediaMarketing) in Cincinnati, Ohio, being part of the growth of the full service media management company from $5 million to $150 million in billings.

Eileen began her career in media at Bozell & Jacobs, and has also worked at Wells/Rich/Greene in Los Angeles. She moved to the selling side, and worked for the Arbitron Ratings Company as well as KCNC-TV in Denver and KOAA-TV in Colorado Springs. She has developed media programs for major retail clients such as LensCrafters, Casual Corner, Petite Sophisticate, Red Carpet Realtors, Don Pablo's Mexican Kitchens, Busy Body Home Fitness, First Interstate Bank, Rosewood Hotels, Paramount Pictures and DoubleTree Hotels. Her media background also includes planning and buying for brands such as Mary Kay Cosmetics, State Fair Foods and PetMate pet products.

Eileen Weinert
Mark Davidson - Director of Business Development

Mark Davidson joined blue onion in 2010 and serves as the Director of Business Development. Prior to blue onion, he was the Director of Donor Relations for Mile High United Way. Mark began his professional career in the Governor Owens administration and later worked at Qwest Communications for the President of Colorado, assisting with state/local government public affairs and business development initiatives.

A 5th generation Coloradan, Mark is very active in the Denver community. In 2011, Mark was recognized as a ‘Forty under 40’ award winner by the Denver Business Journal. He was also nominated and selected as a 2011 ColoradoBiz Magazine GenXYZ Award Winner - Top 25 Young Professionals in Colorado.

Currently, Mark serves on the Board of Directors for the Denver Health Foundation Level One Society Board and Denver Hospice NextGen. He is also a member of the Denver Health, Denver Hospice, Denver Public Schools Foundation, and Denver Zoo corporate committees.

Mark is an Impact Denver leadership program graduate and serves on the Programs and Events committee for the Denver Metro Chamber Leadership Foundation. At the Denver Metro Chamber, he also serves as a Chamber Ambassador and is a member of the Healthcare committee.

He holds an undergraduate degree in economics from the University of Northern Colorado and just completed a masters degree and graduate certificate at the University of Denver.

Mark Davidson
Kelly Hawthorne

Kelly joined blue onion media team after several years with our parent company, Network Affiliates. While at NAI, Kelly had extensive multi-market experience negotiating and placing media in 30+ markets annually. Kelly has been with the company for 15+ years and has had responsibility for several top markets, including Denver and Dallas.

While at blue onion media team, she developed our 12-step stewardship program to insure that our clients' media investments are as effective as possible by taking steps to eliminate errors and holding the stations accountable.

Kelly currently account manages several categories: Restaurants, Sporting Goods, Universities and Non-Profits. She has also enjoyed working on accounts in the grocery and automotive service categories.

Kelly Hawthorne
Heidi Dater

Heidi joined blue onion media team, 5 years ago, bringing 14 years of media planning and buying experience. Previously, Heidi worked at Morey Evans Advertising developing media strategy for clients such as Qdoba Mexican Grill, Good Times Burgers & Frozen Custard, Deep Rock Water and Metro Brokers. She also worked at Thomas & Perkins Advertising on The Denver Post, United Bank, Wendy's, Subway and the Teller House Casino.

Heidi is a broadcast expert, but also enjoys developing business-to-business media strategies and plans. She currently manages several resorts and restaurant accounts and buys for all Denver television clients.

Heidi Dater
Lisa Petrick

Lisa graduated from University of Southern Colorado in 1992 and has been in the Denver area ever since. Her passion for media led her to work at KOSI-FM. She then spent 9 years at Karsh & Hagan Advertising working primarily on the McDonald’s account as a Media Supervisor.

After spending many years planning, buying, and eating way too many french fries at meetings, she decided to try Sales at KWGN-TV. This was quite a switch from the buying side, but Lisa was able to encourage new advertisers to television marketing and created sponsorship opportunities that benefited many of her clients.

Four years later, Lisa has come full circle and is back in the agency world at blue onion as an Account Manager, working with clients on their media plans, buys and strategies.

Lisa is married with 2 little boys. As active as they are, they are keeping her running…..constantly. Their favorite family place to unwind is Playa Del Carmen, Mexico. Her 6-year old son Blake is starting to think the beach house they rent is actually his house. If only that were true!

Lisa Petrick
Megan Weinert

Megan recently joined the blue onion Media Team from the Denver Museum of Nature and Science, where she worked in the Technology Department for two years. She was the lead technical support representative for the help desk, i.e. she played with machines.

While in college at CU Denver, working on a Bachelor's in Anthropology with a Minor in Sociology, Megan also worked part time for the blue onion Media Team, learning the basics and helping the media buyers with various projects. She is now currently getting her Master’s in LIFE and can stick a pencil through her ear lobe.

She is responsible for watching TV, as well as making sure we all follow the 12-step media buying process to insure quality buys and station adherence to our guidelines. We believe Megan may be a paperwork junkie and also addicted to bubble wrap.

Megan’s driving philosophy: " I wanna live 'til I die; nothing more, nothing less." -Eddie Izzard

Megan Weinert