Discover the layers of "the onion".
blue onion's mission is to be the premier idea generator for challenger brands. blue onion does so by fostering an open, collaborative, entrepreneurial work environment. This results in forward thinking solutions for our clients and a more rewarding work environment for our employees. This makes blue onion a fun place to work and do business. If it isn't fun, we don't like it. But most importantly, blue onion is family owned and our family includes both our employees and our clients. We treat everyone as family and have relationships of over 20 years to prove it.
The blue onion media team is a group of well-trained, seasoned professionals totally dedicated to developing strong partnerships with our clients and with our media suppliers. We develop zero-based, innovative media plans to achieve your overall communications objectives. We use state-of-the-art targeted research to execute your plan efficiently and effectively and we will constantly make recommendations for improvement. You won’t find more enthusiastic supporters of your company and your goals than blue onion media team. We’ll become immersed in achieving your objectives and work tirelessly on your behalf. We care about your business and will provide personalized service that exceeds your expectations.
Just recently, Village Inn joined blue onion media team's client roster for help in launching their newest campaign, the Inncredible VIB (Village Inn Breakfast). We developed and implemented strategic media plans for the company's 15 corporate markets using television and digital campaigns. The results were outstanding, with the VIB achieving 20-25% of mix and reversing a downward sales trend. Because of a strong ROI this summer, Village Inn is continuing the campaign and expanding it into franchise markets.
blue onion media team has worked for KSL Resorts on a corporate basis for over 6 years. Consumers would not recognize the KSL name, because each of their 4-star properties market under their own brand. We have continually brought new media ideas to The Homestead, Barton Creek Resort & Spa, Hotel Del Coronado, La Costa Resort & Spa and Rancho Las Palmas since 2005. This past year, we introduced cable television advertising at The Homestead with timely, seasonal commercials developed by the blue onion creative team with outstanding r Read more »
blue onion media team works for Arby's franchisees in 8 markets. We develop and implement their strategic media plans to generate traffic, drive sales and promote a positive brand image. In addition, we monitor their sales and cash flow to enable the franchisee co-ops to confidently invest their dollars into marketing programs that work.