Discover the layers of "the onion".
blue onion's mission is to be the premier idea generator for challenger brands. blue onion does so by fostering an open, collaborative, entrepreneurial work environment. This results in forward thinking solutions for our clients and a more rewarding work environment for our employees. This makes blue onion a fun place to work and do business. If it isn't fun, we don't like it. But most importantly, blue onion is family owned and our family includes both our employees and our clients. We treat everyone as family and have relationships of over 20 years to prove it.
Our media team has managed media placement for 20/20 Institute since the opening of their Denver practice in July of 2004. Through a strategic multi-media approach, we quickly establish 20/20 Institute as Denver's Premiere LASIK Provider. Within the first 30 days, the advertising campaign met very aggressive cost per lead goals. Over the past 6 years, we have worked closely with the client to fine-tune media placement and creative messaging to meet those goals, even in difficult economic conditions.
As a result of the success in Denver, 20/20 Institute opened a new practice in Indianapolis in September of 2008 and chose us to partner with. We developed and implemented similar media strategies, with consideration of the uniqueness of the local market and media consumption habits. Both Denver and Indianapolis locations continue to meet surgical goals and our team proudly strives to exceed their expectations.
Recently, blue onion’s client, 20/20 Institute, became the official LASIK provider of the Denver Broncos. With the football season just about to start, the blue onion team put together a new creative concept called “The Ultimate Fan”. This concept allowed 20/20 Institute to build off the excitement and credibility of the Broncos brand. Read more »
blue onion designed a series of patient education materials for 20/20 Institute. We took an active patient benefit approach to the design with lifestyle imagery and consumer friendly copy.