A couple weeks ago a team of us made an IMC (Integrated Marketing Communication) presentation to a number of business owners at the Denver Metro SBDC. IMC is an evolving concept that derived from new emerging media. Northwestern University has dedicated an entire Graduate program to this concept (http://www.medill.northwestern.edu/imc/). In the past it was enough to simply put a message out on separate media channels in order to see results; now consumers are savvier and media choices are more abundant. In order to be an effective marketer your channels along with your community service must work together.   Ask yourself three questions when evaluating or developing your current IMC program.

1.       Do my clients/customers have the tools and knowledge to help promote my business?

2.       Is my business accessible in every possible way?

3.       Does my business leverage publicity to help promote our community service partners via media channels?

These three questions will point you in the right direction of creating an effective IMC program.   With the growth and evolution of emerging media it’s a must to Integrate, Market and Communicate.   To access our Denver SBDC IMC presentation visit, http://digourideas.com/imc/.

For marketing tips and information:

-Call us at 303-232-2241

-Email Mark Davidson at MarkD@digourideas.com

-Text Idea to 77550